And so this is one of the reasons why there was a women's lib, I suppose

My husband asked me once, "Why in all these commercials they make the guys out to be like such baffoons?" Considering we both used to work in the commercial broadcast industry we kind of know the answer, but nonetheless, the male character portrayed on TV these days on sitcoms and commercials is most often a bumbling idiot, and the wives are usually the superior characters.

The following Volkwagen ad from an August 14, 1964 Life magazine edition may provide the answer in a sort of advertising karma way. Us wives, we were the baffoons in the 60s.

I can't help but scoff at the tone of this ad. The "dumb wife does it again..." Probably written by some pipe smoking art director on Madison Avenue, similar to one of the misogynist characters on the TV show, "Mad Men", as this ad was written during the era the show portrays.

Oh us dumb chicks, window shopping again and not watching where we're going. Tisk tisk. Thanks to Volkswagen our husbands won't get so mad at us.

Oh how we've come a long way.